According to one report, total sales generated through affiliate networks in 2006 was £2.16 billion in the UK alone. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned $6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing and forms of lead generation other than contextual ad networks such as Google AdSense.
An entire industry has grown around online affiliate marketing since the mid-1990's and it is getting bigger all the time. Conventions are regularly held and attended by thousands of people and there's even an offline magazine devoted entirely to the subject of affiliate marketing.
Entire affiliate networks such as Commission Junction, Linkshare and Double Click Performics exist for the purpose of bringing merchants and affiliates together.
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