Things to Keep in Mind While Considering a Site Purchase

You do need to do your due diligence when you are buying a site. Keep in mind that income and traffic stats can be faked or inflated, even if they are images. Most people won’t let you log into their accounts to check the information for yourself, so you need to look for other indicators of whether the stats are likely to be true or not.

One thing you can do is check some of the main keywords of the site to see where it ranks in Google and other search engines. You can ask what keywords the site owner has optimized the site for, or you can guess from the title tag and headings on the home page. But keep in mind that a little traffic may come in from hundreds of different keywords that all combine to create a lot of traffic, and sometimes a lot of traffic will come in from a keyword that the site is ranking for completely by chance.

You can also look through the recent posts on blogs to see if they have a lot of comments, and check how many RSS readers it has. Those can both be a good indicator of traffic. If the site has a forum, is it lively? Be cautious if there were suddenly a lot of forum posts, blog comments, or a sharp increase in readers in a very short time just before the site went on sale. This may mean the site owner has done a bunch of stuff to make the site look more popular than it really is.

Some other things to check are how many backlinks the sites has, it’s Alexa rankings, how many pages it has indexed in Google, what the Page Rank (PR) is, and whether or not the traffic and income information the seller gave is relative to what other sites with similar stats get.

You’ll have to do some learning before you can make money buying and selling websites but you will pick it up as you get more experience. So, even if you have a lot of money to spend on sites, it is probably best not to buy a very expensive site when you first venture into website flipping. It’s better to buy several cheaper startup sites when you are first getting going so you can get some experience while you work towards your goal of being able to work online from home flipping websites.
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