Complement Your Marketing Strategy with Social Media

There's no denying that Facebook is the giant of social media, and thanks to constant improvements and updates, it is now also a key tool in creating a succesful digital marketing strategy. Whilst Google ads may be the most succesful and proven way of driving traffic to your website and turning leads into conversions, Facebook isn't slow at playing the catch up game.
In fact, social media can prove a more useful overall tool, even when adverts are not taken into consideration.

Here are just some of the other ways social media can help you with all of your digital marketing efforts:

(1) Helping to gauge your audience

One of the best things about Facebook is that it allows users to create their own customised profiles full of useful information about themselves. From their age and location to their main interests and even job title, users on Facebook can share all of this information, which can all be pooled together in market research to enable you to gauge just exactly who your core audience is. With this information you can not only target ads more clearly both on social media and Google, you can also use it to create more compelling content which appeals to those in your core audience, therefore boosting your traffic, reach and rankings naturally.

(2) Offers a way to conduct market research for free

In addition to providing basic audience information, Facebook and other social media allow marketers and businesses the opportunity to learn so much more from their customers, without having to spend a fortune or rely on a low survey return percentage. Things like Facebook at Twitter offer users the tools to interact directly with sellers and brands, in a way not possible previously. Customers can get in touch whenever and wherever in order to offer you their unfiltered opinions on your products and services. Whilst this could potentially be a bit of a reputation management nightmare, if used and responded to correctly, it can prove an invaluable free research tool. Plus it's easy to set up polls on Facebook and simply ask questions on Twitter, so you can also get instant results and feedback when necessary. For example bingo brands may offer bingo bonuses on Facebook in return for their feedback, which means there's also a cost-effective incentive involved which can push up response rate further.

All these things help mould your overall digital marketing strategy to make sure you're targeting the right people, and driving more traffic and conversions to your site. Use these tips alongside your regular efforts and watch the results skyrocket.

Culled from http://chirpcircle.com/

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